Revenue Management 101 for Loyalty Executives - Part One

What do loyalty and RM need to know about each other, and who should they talk to for the best results?

Readers of this blog from Kenya Airways or Dutch flag carrier KLM will know how recently landed Kenyan rosebuds are sold at the Aalsmeer Flower Auction. A large clock on the wall starts the bidding at a high price and the price falls until a bidder pushes the buy button. And for all it’s mystery, revenue management (RM) at those two airlines and every o…