Advertising the value of a flight: lessons from the railway

A new campaign from UK rail-co LNER is highly relevant for airlines

Are planes and trains more or less the same? One flies through the air. The other flies along rails. Both carry hundreds of passengers. Both can be delayed. Life-timers in either industry no doubt hold strong views on the unique characteristics of their specialist mode of transport.

But from a passenger’s perspective they both solve the same problem – ho…