Airlines' Toxic Data

Many airlines are unknowingly using poisoned data – how can they clean it up?

Whizzy airline revenue algorithms use millions of data points to figure out exactly how much they are prepared to sell seats for today on flights that leave in the future.

It is a tricky game. Price the seat too high and some people might not buy, so leaving the seat wasted which airline wonks call “spoil”. Price it too low on the other hand and somebody…