An Imaginary Trip to the Airline Experience Marketplace

Join Ricardo’s wife Mélanie as she is influenced to plan a trip to Morocco...

My wife Mélanie was following top Moroccan chef Mourad Lahlou in San Francisco through Instagram, a social media network focused on photo and video sharing.

She decided to log in to the Airline Experience Marketplace (AEM), where she maintains several travel and experience playlists. As she logged in, AEM had created a recommended playlist for a trip to …