Airline Revenue Economics

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Airline Revenue Economics
BA's Advance Booking Curve Revealed
Pricing, Retailing & RM

BA's Advance Booking Curve Revealed

A recent flight cancellation gives us a rare glimpse of BA’s forward bookings on the Hong Kong route

Oliver Ranson's avatar
Oliver Ranson
Jul 29, 2024
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Understanding advance bookings is one of the keys to airline revenue management. And when it comes to all-things top secret in aviation, it does not get more sensitive than this.

Airlines will tell us through the Global Distribution System when there are only a few seats left for sale. But the extent to which they are 25%, 50% or 75% booked up is known o…

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