Airline Revenue Economics

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Airline Revenue Economics
BA's System Overload
Pricing, Retailing & RM

BA's System Overload

My take on the UK flag carrier’s perennial IT problems

Oliver Ranson's avatar
Oliver Ranson
Mar 01, 2022
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Core airline commercial systems are beautiful in a way. When a passenger makes a booking or buys a ticket the Global Distribution System (GDS) makes sure that they are quoted the right price and the airline reserves their place. A Computer Reservation System (CRS) holds the booking until three days before travel at which time the airport opens a flight …

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