Battle of the Beds

Club World vs Upper Class – let’s use LOOP methods to find out which delivers the most sleep?

“Club World delivers the business man ready to do business”. So said one of BA’s most memorable marketing campaigns for the middle cabin. It showed a busy business executive well rested after his trans-Atlantic flight and ready for a robust meeting with his unsuspecting colleagues, who had hoped he would be hungry and tired instead, the next morning.

Vir…