Book Review: Airline - Style at 30,000 Feet by Keith Lovegrove

Style and brand is just an important part of airline revenue generation as data & analytics – this book clearly shows why

Four out of five stars

Budding young economists at university have plenty of maths to do, but they also spend their time looking at pretty pictures. Graphs without numbers are synonymous with the profession, much to the chagrin of engineers. Your favourite airline revenue economist has hazy memories of production frontiers, Edgeworth boxes and Lorenz cur…