Airline Revenue Economics

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Airline Revenue Economics
Branded Fare Background
Pricing, Retailing & RM

Branded Fare Background

Understanding how the current generation of branded fares evolved

Oliver Ranson's avatar
Oliver Ranson
Jul 21, 2021
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When I started my aviation career in 2007, one of the first thing that Qatar Airways asked me to do was evaluate some proposals to implement fare families in the Qatar market. A group of consultants had advised that this was the latest thing, the question was whether or not it was a good idea. It looked good, so a few weeks later all the travel agents i…

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