Customer Revenue Management

Loyalty may power the next evolutionary stage of airline revenue generation – how should it be organised?

Ricardo Pilon PhD D.Psy.(c)

and

Oliver Ranson

Mar 15, 2022

∙ Paid

Which do you think is the more valuable business? American Airlines with their speedy jet planes, plush first class seats and impressive route network? Or their asset-light loyalty programme AAdvantage, which sells miles and points that people can exchange for free flights?

Believe it or not, the loyalty programme has it – in July 2020 AAdvantage was val…

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A guest post by

Ricardo Pilon PhD D.Psy.(c)

I am an experienced aviation expert and build the bridge between strategic business management, organization design, and the application of deep technology and applied psychology in combinations of AI, and fusing AI on blockchain with metaverse.

Airline Revenue Economics

Customer Revenue Management

Loyalty may power the next evolutionary stage of airline revenue generation – how should it be organised?

This post is for paid subscribers