Customer Revenue Management

Loyalty may power the next evolutionary stage of airline revenue generation – how should it be organised?

Which do you think is the more valuable business? American Airlines with their speedy jet planes, plush first class seats and impressive route network? Or their asset-light loyalty programme AAdvantage, which sells miles and points that people can exchange for free flights?

Believe it or not, the loyalty programme has it – in July 2020 AAdvantage was val…