Airline Revenue Economics

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Airline Revenue Economics
Facebook Demand Forecast
Pricing, Retailing & RM

Facebook Demand Forecast

Traditional data for airline forecasts is outdated – replacements are ready

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Oliver Ranson
May 11, 2021
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At the heart of an airline’s revenue generating processes lies it’s demand forecast. By figuring out when and where people are going to book, and aligning that with expected willingness to pay, they can ensure that seats are not sold for a low price when a higher one could be achieved. Until recently, progress in the field relied on improving accuracy w…

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