Horsing Around for Revenue Growth

Great airline lounges are revenue generating spaces, not cost centres

Elton John and Luciano Pavarotti are arguably the two greatest singers ever recorded and their unforgettable 1996 collaboration ‘Live Like Horses’ appeared as track number two on Elton’s album ‘The Big Picture’. Designers at British Airways, a profit-focused airline, might have had the song in mind when they decorated their lounges at Heathrow Terminal …