How can Hong Kong Airlines compete?
Branding is the key to success for the plucky carrier
Ask anyone to name an airline and chances are they will choose a biggun from their home country. Americans may say United, Germans Lufthansa and Aussies Qantas. The low-cost inclined may list Southwest, easyJet or Jetstar.
Hong Kongers will most likely say Cathay Pacific, the busy entrepot’s flag carrier. I looked at Cathay and their low-cost subsidiary …