Loyalty Points are Dead: What Comes Next?

Can modern airline retailing can help airlines reward frequent flyers now that points have become commoditised?

Airline loyalty is no longer about miles and points currency. For the time being it is now only about status. Of course miles and points remain a vital part of many airlines’ business models. But they are not strictly a loyalty product any more. This article explains why.

The demise of miles and points as a loyalty reward also presents some interesting o…