Airline Revenue Economics

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Airline Revenue Economics
Payment Presents Four Unresolved Challenges for NDC
Pricing, Retailing & RM

Payment Presents Four Unresolved Challenges for NDC

Travel packages offered through NDC may create unexpected liabilities for airlines

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Oliver Ranson
Jun 11, 2021
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At 2017’s World Passenger Symposium in Barcelona representatives of airline trade association IATA held up an inflatable unicorn with “NDC”, the name of a communications standard, written on the side and put it on a stool. During a presentation about the potential for the NDC to change the airline industry, it fell off. The metaphor is unfortunate - the…

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