Qatar Airways's caviar strategy: a deep dive

The Gulf airline’s caviar service is a terrible idea, extremely well implemented

Qatar Airways’ three brand values are “naturally generous”, “confident” and “progressive”. Today we will look at the economics of their business class caviar service, which is somewhat but not entirely aligned with the brand values but a heck of a risk.

This article was written with data from OAG Schedules Analyser. Visit oag.com. Thanks OAG!