Revenue-based redemptions

As hotels abandon their charts in favour of dynamic award pricing, airlines should NOT do the same

It’s all-change over at Marriott Bonvoy, a large hotel chain’s rewards programme. Until now free nights have required a fixed number of points, with a little variation depending on the season. But from April 2022 dynamic pricing will be introduced with certain constrains and in 2023 will be completely unleashed. Rewards will then cost more or less, but …