Revenue Generating Seats, Galleys & Lighting

Or how watching James Bond movies helps airlines monetise aircraft

Imagine you are watching an exciting James Bond movie on the plane. Villains shoot as the hero descends into a fiery volcano. Meanwhile an evil mastermind restrains the beautiful girl, who calls out to Bond to rescue her.

Then you are tapped on the shoulder and asked “would you like to buy a drink?” Of course not – you want to watch your movie. Meanwhile…