Revenue Management 101 for Loyalty Executives - Part Three

How can RM and loyalty use data to work closer together?

If you ever want to find out what information British Airways hold about you it is easily done – if you click here and select “view and manage my personal information” they will send you a nifty PDF of everything they know. I filled out the form and frankly I was a bit disappointed.

When the file arrived I saw that it listed the flights I had taken, my e…