RMS Titanic – Revenue Management System

Let’s see how the White Star Line did revenue management, 1912 style

It’s Titanic week! 112 years ago today the grand liner RMS Titanic was steaming across the North Atlantic heading from Southampton to New York. We all know her tragic destiny.

But imagine if Titanic had not struck the iceberg and continued back-and-forth carrying passengers and cargo, and of course the mails, between the old and new worlds? She would hav…