Should China Southern join oneworld? Part one

Is alliance membership a good fit for the Chinese mega-carrier?

The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is one of the most exciting aviation regions the world right now. 90 million people live there and many are prosperous, fuelling demand for travel and premium cabins.

GDP per capita in the GBA exceeds CNY 158k (USD 22.1k, GBP 17.3k), nearly twice the average for mainland China. The region contains nine…