Social Spaces Are Revenue Generators

How do lounges & bars onboard aircraft generate revenue for airlines?

The opening scene of Quentin Tarantino’s ninth movie Once Upon a Time in Hollywood sets the scene quickly. An air stewardess is climbing the signature spiral staircase of a jumbo Boeing 747 airliner. Upstairs some guys and girls are getting their groove on in a funky bubble lounge. It’s the 1960s – the era of free love, almost-free fuel and the dawn of …