Status Match

Lessons from online dating help show why a status match programme is the best way for airlines to acquire high value passengers, fast

Consider online dating and you might imagine gorgeous girls and hunky guys falling in love at first swipe. The reality is not so sweet, as robot profiles, matches that go nowhere and a sense that a better option is always available can turn even the most romantic heart into stone.

The economics of the dating market might make few hearts race, but they do…