Airline Revenue Economics

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Airline Revenue Economics
To Fly. To Starve?
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To Fly. To Starve?

BA’s new brunch service suggests a dismal future for modern airline retailing

Oliver Ranson's avatar
Oliver Ranson
Oct 23, 2024
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British Airways (BA) are now offering a brunch service on longhaul flights leaving before 11.29am. The menus look bonkers. According to Head for Points (HfP), a popular blog, travellers in Club World (BA’s supposedly swanky biz-class) get:

1. A starter, like smoked salmon, soup or artichoke

2. A breakfast course like waffles or sausage, mushrooms and hash…

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