Upgrade Economics - Part 1

Upgrading people for free can help airlines raise revenue – sometimes

BEEP! “Can I see your boarding pass please” … TAP TAP TAP … WHIRR … “you’ve been upgraded, here’s your new seat”.

Many travellers imagine that conversation on their way to the airport. Sadly, such breaks tend only happen to those NOT expecting it. A golden rule of travel is to pay for the cabin you expect to fly in and not be disappointed otherwise.

But f…