Upgrade Economics - Part 2
What are the most effective ways for airlines to offer upgrades for sale?
Getting a free upgrade is the travel equivalent of winning champagne in a raffle – it probably won’t happen to you, but on any given day somebody will get lucky. Free upgrades are great marketing for airlines to showcase cabins and, having enjoyed a smoother flight, some passengers will be inspired to pay extra cash in the future. I explained the econom…