Airline Revenue Economics

Airlines are forgetting to look for corner solutions

Three tales of how airlines find or do not find inspiration in that which is not obvious

Jan 28 • 

Oliver Ranson

Qatar Airways's caviar strategy: a deep dive

The Gulf airline’s caviar service is a terrible idea, extremely well implemented

Jan 21 • 

Oliver Ranson

LNER's Inflation-Busting Fare Increases

The East Coast Mainline’s revenue model is too transactional & needs more loyalty

Jan 15 • 

Oliver Ranson

BA's Missed Opportunity

Changes to the London-based carrier’s loyalty programme will not benefit lounge users

Jan 9 • 

Oliver Ranson

December 2024

Frontier's First Class Opportunity

Installing comfy seats is a good idea for the budget carrier, but half of the gains in their forecasts come from fleet expansion rather than the new…

Dec 17, 2024 • 

Oliver Ranson

November 2024

Four reasons why airline commercial departments will struggle with AI

Experience handling previous technical revolutions is unlikely to help in aviation

Nov 28, 2024 • 

Oliver Ranson

Should transatlantic airlines split their loyalty programmes?

There are too many points sloshing around in America for European loyalty to do it’s core job of filling seats

Nov 11, 2024 • 

Oliver Ranson

October 2024

Are Airlines Really Retailers?

Many, perhaps most, airlines do not have the right mindset to make retailing a success

Oct 30, 2024 • 

Oliver Ranson

To Fly. To Starve?

BA’s new brunch service suggests a dismal future for modern airline retailing

Oct 23, 2024 • 

Oliver Ranson

August 2024

Finding routes with offer & order potential

Iberia & Vueling's treasure islands

Aug 7, 2024 • 

Oliver Ranson

July 2024

BA's Advance Booking Curve Revealed

A recent flight cancellation gives us a rare glimpse of BA’s forward bookings on the Hong Kong route

Jul 29, 2024 • 

Oliver Ranson

Flying with Hearing Loss

My experience as a deaf traveller

Jul 19, 2024 • 

Oliver Ranson