Airline Revenue Economics

Loyalty Points are Dead: What Comes Next?

Can modern airline retailing can help airlines reward frequent flyers now that points have become commoditised?

Mar 10 • 

Oliver Ranson

Loyalty, Payments & Behavioural Economics

How can airlines tap into some interesting economic & psychological effects?

Mar 3 • 

Oliver Ranson

February 2025

All Change in Categories 16, 31 & 33 at BA

It is encouraging to see airlines return to old-school pricing methods

Feb 20 • 

Oliver Ranson

BA's new Head of Revenue Delivery

The airline's job advert shows why they are still a force to be reckoned with in pricing & revenue management, but there are still some opportunities…

Feb 10 • 

Oliver Ranson

January 2025

Airlines are forgetting to look for corner solutions

Three tales of how airlines find or do not find inspiration in that which is not obvious

Jan 28 • 

Oliver Ranson

Qatar Airways's caviar strategy: a deep dive

The Gulf airline’s caviar service is a terrible idea, extremely well implemented

Jan 21 • 

Oliver Ranson

LNER's Inflation-Busting Fare Increases

The East Coast Mainline’s revenue model is too transactional & needs more loyalty

Jan 15 • 

Oliver Ranson

BA's Missed Opportunity

Changes to the London-based carrier’s loyalty programme will not benefit lounge users

Jan 9 • 

Oliver Ranson

December 2024

Frontier's First Class Opportunity

Installing comfy seats is a good idea for the budget carrier, but half of the gains in their forecasts come from fleet expansion rather than the new…

Dec 17, 2024 • 

Oliver Ranson

November 2024

Four reasons why airline commercial departments will struggle with AI

Experience handling previous technical revolutions is unlikely to help in aviation

Nov 28, 2024 • 

Oliver Ranson

Should transatlantic airlines split their loyalty programmes?

There are too many points sloshing around in America for European loyalty to do it’s core job of filling seats

Nov 11, 2024 • 

Oliver Ranson

October 2024

Are Airlines Really Retailers?

Many, perhaps most, airlines do not have the right mindset to make retailing a success

Oct 30, 2024 • 

Oliver Ranson