Airline Revenue Economics

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A Short History of First Class Plane Seats
How the pointy end evolved from super-sized recliners to comfy beds & flying state rooms
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Oliver Ranson
To Fly. To Starve?
BA’s new brunch service suggests a dismal future for modern airline retailing
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Oliver Ranson
BA's Loyalty Market Meltdown
The market has responded badly to BA’s changes – what can airlines learn?
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Oliver Ranson
Why does Aer Lingus not offer premium economy?
The Irish carrier’s special position in IAG requires an interesting strategy
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Oliver Ranson
BA's Missed Opportunity
Changes to the London-based carrier’s loyalty programme will not benefit lounge users
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Oliver Ranson
Four reasons why airline commercial departments will struggle with AI
Experience handling previous technical revolutions is unlikely to help in aviation
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Oliver Ranson
Are Airlines Really Retailers?
Many, perhaps most, airlines do not have the right mindset to make retailing a success
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Oliver Ranson
Should transatlantic airlines split their loyalty programmes?
There are too many points sloshing around in America for European loyalty to do it’s core job of filling seats
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Oliver Ranson
The Airline App Economy
Five killer applications for the NDC “smartphone”
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Oliver Ranson
BA's Advance Booking Curve Revealed
A recent flight cancellation gives us a rare glimpse of BA’s forward bookings on the Hong Kong route
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Oliver Ranson
YQ Endgame
How can airlines avoid killing their loyalty programmes?
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Oliver Ranson
Should Etihad join SkyTeam
The Abu Dhabi-based flag carrier has a new agreement with Air France-KLM, which brings back old memories…
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Oliver Ranson
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